One of my colleagues reminded me of that today. The developer we’re interviewing tomorrow was the #1 result from Google when I searched on his name, thanks to his blog. This works a lot better with uncommon names, of course.
My name (Scott Lawrence) is fairly common, so it’s only the #6 result on Google. The result is probably that high because one of last month’s blog posts referred to Scott Hanselman.
I think PageRank works in the opposite way actually. Someone has to refer to you for you to move up in the ranks. You don’t move up by referring to someone else. So, don’t sell yourself short! You got to #6 on your own!
Thanks for the encouragement!